27 November 2023 / Events

Panguaneta’s poplar plywood at UK Construction Week in Birmingham

October 2023 was a particularly rich and inspiring month for Panguaneta with Birmingham hosting UK Construction Week, from 03 to 05 October. This is one of the most important events in the construction sector in the United Kingdom and attracts around 25,000 visitors annually.

Within UK Construction Week, Timber Expo 2023 was hosted for the eleventh time at the exhibition. Timber Expo aims to bring together architects and specifiers to illustrate all the possibilities offered by the raw material wood in the construction and design sector.

Panguaneta poplar plywood was featured on the main stand of our partner Hanson Plywood, who are our distributor of products in the United Kingdom. The company looks to be a trendsetter in terms of new proposals and innovative ideas, and to this end they created an elegant stand where the slender vertical lines guided the eye up to the logo, which was clearly visible from any point of the exhibition. The structure included poplar plywood, whose main characteristics of lightness, ease of processing and extreme versatility were artistically displayed. The light colour of the wood, the slender lines and the delicate overlaps referred to the layered structure of plywood and evoked the typical atmosphere of poplar plantations. Hanson Plywood's stand welcomed countless visitors and was the reference point for designers and architects who discovered the latest innovations and experienced first-hand the quality of Panguaneta poplar plywood and the inspiration created by the evocative atmosphere of the stand.

We thank our partner for sharing our passion for a product of excellence, for showcasing it so well at this major industry event, and for presenting Panguaneta with such immense enthusiasm to an audience of so many visitors to UK Construction Week at the NEC in Birmingham.

Gary Scott – CEO Hanson Plywood:
“Our partnership with Panguaneta is founded upon a very clear joint commitment to deliver the very highest standards of environmental and technical excellence across a unique range of bespoke products.
Our strong relationship and understanding ensures our customers can enjoy the optimum levels of service at all times”.

Giorgio Morini – Commercial and Marketing Director Panguaneta Plywood:
“At Panguaneta we continue to innovate across the full chain – modernizing our mill, expanding the product range, being at the forefront in creating a better world through our sustainable business model. Most importantly, we are committed to delivering all of this to our customers. Hanson Plywood represents for Panguaneta the perfect partner through which we can deliver our innovation to the UK customers. At the heart of our strategy, we share the commitment to customers, achieved through innovative and personalised solutions, best-in-class customer service and distribution capabilities. Hanson Plywood and Panguaneta have fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient market”.